Hi,It's of my opinion that you are over estimating the reach of the forums and coaches in the poker world a bit.  I do believe they hurt others not participating, but not to a major extent.One example would be the super turbo heads up sngs on Full Tilt.  We have a tremendous amount of high quality information on how to play in the mid to end game area of a heads up sng, specifically in super turbos, on this site.  But the profitability of those games appears by all evidence to be just as high as it was when they started out.Another thing to think about is that players just don't learn to win purely by somebody telling them a few tips, or purely by watching a few videos.  Don't overestimate the lack of dedication among many participants in this game, or how long it takes to truly become great.If you spent 10,000 hours learning what you know, it's very unlikely you can teach a random person all that you know in 5 or 10 hours.I do think the costs reflect the value pretty well.  For example, for every person that purchases our $25 standard membership, maybe the value on average they receive after the time they put into it is $100 on average.  Sure, some people will get $1k in value, but others won't watch many videos, won't focus on the ones they do watch and just won't play many games or many quality games afterwards.  If we were turning every subscriber into a 50k a year grinder the cost would certainly go up tremendously.So in the end I really feel that the average benefit is reflected in the price (IE we're not making people 2k in profit on average, we're making the most dedicated players that sort of profit from a subscription, the average is closer to the actual cost and should represent a very good return).  We're ultimately a resource to help players, to lessen the learning curve somewhat, to more efficiently find information that may already be out there.And my stance has been reflected in what I've seen out of members.  I've seen players (Katipo for example) that started out at the $5 level when joining this site, and now he's beating the $100s.  But he is also a hard worker, balancing school with poker, working hard studying videos and just putting in the necessary work and focus required to become a good poker player.  I'm sure he'll tell you we helped him get there, but I doubt we are the only reason he is the player he is today.I think we are more like a good golf coach, we certainly offer valuable resources, but there won't be any miracle fixes (oh stop raising 3x preflop and make it 2x, now you will crush the $500s!).My last point would be that there just aren't enough people subscribing, studying hard and putting in non tilting volume at the tables for the impact to really reach the higher stakes.  A vast majority of subscribers here play lower to mid stakes games, so when people really take the time to study what we offer and stay disciplined at the tables, we're more likely to see a Katipo like $5 to $100 level story than a $50 to $5k level success story.I used to repeat something I had heard on 2p2 that went along the lines of "Durr, Ivey and Galfond never lost a penny due to training videos, in fact, they probably benefit from some overconfident 10-20 or 25-50 players taking a shot once in awhile, or players becoming good enough to beat those mid stakes levels for a higher winrate and taking a shot at the nosebleeds."  I won't even claim the same here (I don't think we have many guys that take huge shots at high stakes games in a degen way), but I think it's a pretty valid point that what it takes to be the very best in this game has a lot more to do with things nobody can fully teach and in the end the more people that decide to play the highest stakes games is ultimately going to be best for the top players in this game.