The reason you don't see this as often, particularly at the low to mid stakes, is because the average player is way too loose and is becoming much too aggressive (in a bad way at least, good aggression is of course fine).

K74 flop, you'd like to think only a 7 or K would flat a CR, but I see ridiculous shit all the time, including A hi or ATC that call to bluff later in the hand.

This isn't even considering the times they rebluff you.

Anyways, it's often best to wait until you have some semblence of a read because many players are super exploitable against a CR and then a double barrel on a turn.

For example, I know of many players including regulars that would only call a CR on a K74 board with Q7+.  If they would reraise their stronger hands (like if there's a FD out there) then them flatting and you seeing a bricked turn card would require another barrel and you could profitably get a lot of those guys to fold their non kings (flush and straight draws, Q7 or A7, maybe even a weak king) and anything else they decided to call with.

That's just an on the fly example, but basically  most players are very exploitable, so the more you know about them the bigger the potential edge is from their leaks, making early high variance "this is profitable vs 55% of guys, not profitable vs 45% of guys" plays something to avoid.